Top changes Elon Musk can bring to Twitter
Musk’s appointment to the board of directors of Twitter has fueled speculation about his new role in the social media site’s future. Here are some of the most significant changes Elon Musk could make to Twitter.
Elon Musk, CEO of Tesla, wants the world to know that Twitter is changing.
Twitter CEO Parag Agrawal announced last week that Musk would join the company’s board of directors. The announcement came just one day after Musk revealed that he had amassed a 9.2% stake in Twitter, making him the company’s largest shareholder.
Musk’s appointment to Twitter’s board of directors has fueled speculation about his new role in the social media site’s future. As other Twitter users, Musk hasn’t been shy about sharing his thoughts on what needs to be fixed on the site, tweeting his candid comments to his 80 million followers. Those tweets reveal his love-hate relationship with Twitter.
According to an SEC filing, Musk’s term on Twitter’s board is set to expire in 2024, and he has agreed not to own more than 14.9% of the company’s stock while on the board.
Here are some of the most important changes Musk could advocate for on Twitter:
Tweak content moderation
What is and isn’t permitted on Twitter is a topic Musk has been tweeting about long before revealing his stake in the company. Musk posted a poll on Twitter at the end of March, asking if users thought Twitter protected free speech. He stated that the poll results would be “extremely important.”
“Free speech is critical to a functioning democracy,” Musk said on Twitter. “Do you believe Twitter strictly follows this principle?”
Approximately 70% of the 2 million respondents said no. “Failure to adhere to free speech principles fundamentally undermines democracy, given that Twitter serves as the de facto public town square. What steps should be taken? “In a subsequent tweet, he asked whether a new platform was required.
Combat cryptocurrency scams
Cryptocurrency scams have been a thorn on Twitter’s side, personally affecting Musk.
Scammers have used fake accounts on various social media sites to impersonate Musk in an attempt to get people to give away cryptocurrency. Musk’s account was also among the high-profile Twitter accounts that were hacked in 2020 to promote a bitcoin scam.
Musk complained in January that Twitter was focusing its efforts on products such as profile pictures that feature nonfungible tokens or assets verified on a blockchain rather than fighting crypto spambots.
Release an edit button
Twitter users have long requested the ability to edit their tweets for typos and other issues, but the feature has not been high on the company’s priority list. Twitter’s Twitter Blue $3 per month subscription plan does include the ability to undo tweets.
Musk brought up the idea of an edit button again recently, tweeting another poll. “Do you want an edit button?” he asked, misspelling yes and no. More than 4 million votes were cast, with nearly three-quarters in favour of the idea.
Open up Twitter’s algorithm
Social media users have complained that algorithms have taken over their lives, enticing them to spend more time on Twitter, Facebook, and other platforms. Some Twitter users prefer to view tweets in the order they were sent. Following user feedback, Twitter reversed a change that would have shown the algorithmic feed by default.
Musk has proposed that Twitter make the algorithm open source. Musk did not elaborate, but open-source software is freely available and can be modified. He proposed the idea in a poll on March 24. Approximately 83% of the 1 million respondents said yes.
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